IMPLEMENTASI MODEL BUSINESS TO BUSINESS PADA PEMASARAN PRODUK JAMU MENGGUNAKAN FRAMEWORK LARAVEL

##plugins.themes.academic_pro.article.sidebar##

Published Sep 10, 2025
https://doi.org/10.56708/progres.v17i2.472
Download
PDF Full Text
Statistic
Vol 17 No 2 (2025): September

##plugins.themes.academic_pro.article.main##

Arya Dwi Wahyuda
Fakultas Teknik dan Komputer, Universitas Harapan Medan
Boni Oktaviana Sembiring
Fakultas Teknik dan Komputer, Universitas Harapan Medan
Sabrina Aulia Rahmah
Fakultas Teknik dan Ilmu Komputer, Universitas Dharmawangsa

Abstract

The advancement of digital technology presents great opportunities for business actors to enhance their competitiveness through more efficient marketing strategies. This study aims to implement the Business to Business (B2B) model in the marketing of traditional herbal products by Jamu Dapoer Niswah using the Laravel Framework and the Agile method. The system developed is a web-based platform with core features such as business partner registration, product catalog, ordering, order tracking, and contract management. The Agile method was chosen for its flexibility in responding to changing user needs through iterative development. This study adopts an iterative approach consisting of planning, implementation, testing, documentation, deployment, and maintenance stages. The implementation results show that the system is capable of accelerating the ordering process, improving transaction accuracy, and expanding the partner market reach. System testing was conducted using the black-box method and showed that all features function as intended. With this system, the marketing and distribution processes of herbal products can be carried out in a more structured and efficient manner, accessible to business partners at any time. This system is expected to become a digital solution that supports B2B marketing transformation in the traditional business sector.

##plugins.themes.academic_pro.article.details##

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite
Dwi Wahyuda, A., Sembiring , B. O., & Aulia Rahmah, S. (2025). IMPLEMENTASI MODEL BUSINESS TO BUSINESS PADA PEMASARAN PRODUK JAMU MENGGUNAKAN FRAMEWORK LARAVEL. Jurnal Informatika Progres, 17(2), 70-78. https://doi.org/10.56708/progres.v17i2.472

References

[1] Indonesia.go.id. (2019, Juli 2). Sejarah dan perkembangan jamu, minuman tradisional Indonesia. https://indonesia.go.id
[2] Aurora, A. (2025, Februari). Perusahaan jamu di Indonesia: Sejarah, strategi, dan tantangan. HaloNiaga. https://haloniaga.com
[3] Tempo.co. (2024, Mei). Profil singkat 5 pabrik jamu ternama di Indonesia. https://tempo.co
[4] Kementerian Perdagangan RI. (2023). Potensi pengembangan pasar jamu. Jakarta: Kementerian Perdagangan Republik Indonesia.
[5] Putri, S. E., Rahmawati, D., & Santoso, A. (2023). The effect of production costs and operational costs on net profit of Jamu Dapoer Niswah. Journal of Management, Economics, and Accounting (JMEA), 2(2), 287–296.
[6] Ganini, F. (2022). Analisa strategi pengembangan model bisnis B2B. Jurnal Manajemen, Bisnis dan Kewirausahaan (JMBK), 6(4), 233–242.
[7] Harliandini, H., & Huda, M. (2025). Strategi pemasaran B2B melalui media digital. Jurnal Ekonomi dan Bisnis Digital, 3(1), 22–34.
[8] Kompasiana. (2024, Oktober). Transformasi digital dalam pemasaran B2B: Tren dan tantangan. https://kompasiana.com
[9] Nocola.co.id. (2024, Agustus). Transformasi digital dalam sektor B2B. https://nocola.co.id
[10] Faradilla, A. (2025, Januari). Mengenal Laravel: Fitur dan contoh penggunaan. Hostinger Blog. https://www.hostinger.co.id
[11] Dicoding. (2024). Kenalan dengan Laravel: Framework PHP. https://www.dicoding.com
[12] Kurniawan, Y. (2025, Februari). Mengenal Laravel: Framework PHP terbaik. Medium. https://medium.com
[13] Saputra, R., Aditya, M., & Lestari, N. (2025). Implementasi Laravel dan Agile dalam sistem informasi perpustakaan. Jurnal Literasi Informatika (JLI), 5(1), 33–45.
[14] Binus University. (2025, April). Metodologi Agile dalam pengembangan sistem informasi. https://binus.ac.id
[15] STMIK Rosma, N., Putra, H., & Sari, F. (2025). Analisis penerapan metode Agile dalam pengembangan sistem informasi. Dirgamaya: Jurnal Ilmu Komputer, 5(1), 44–55.
[16] Sudarmanto, E., Kurniawan, D., & Wahyudi, B. (2023). Strategi bisnis digital dan e-commerce. Jurnal Teknologi Industri, 20(7), 145–158.
[17] Pudrianisa, S. L. G., Amin, R., & Wahyuni, L. (2023). Digital marketing sebagai strategi branding dan promosi Jamu Lugu Murni. MASS Jurnal, 1(1), 1–11.
[18] Sinlae, F., Tandi, A., & Hasan, M. (2024). Penggunaan framework Laravel dalam membangun aplikasi website berbasis PHP. Jurnal Siber Multi Disiplin, 2(2), 119–132.
[19] Billah, M., & Nuraminah, A. (2022). Pengembangan sistem e-commerce dengan Laravel dan Vue.js menggunakan metode Scrum. Jurnal Teknik Informatika dan Elektro, 4(2), 130–136.
[20] Setiawan, M. R., Putra, D., & Anggraeni, T. (2024). Rancang bangun website store management system Laravel dengan metode Agile. Jurnal Sistem Informasi, 4(11), 301–312.
[21] Hidayah, N. A., & Asnadi, N. M. (2024). Penerapan metode Agile dalam manajemen proyek: Systematic literature review. Jurnal Perangkat Lunak, 6(1), 43–53.
[22] Nova, H., Andika, R., & Susanto, Y. (2022). Analisis metode Agile pada pengembangan sistem informasi berbasis website. Jurnal Sistem Informasi, 21(1), 139–148.